Over the period, Search Engine Optimization (SEO) has become one of the most practised digital strategies in the world. Moreover, as it hyped, it has been helping businesses drive customers organically through better online visibility. But when it comes to E-commerce, SEO becomes even more important, let us tell you why. 

If you are running an e-commerce business, you would know that organic sale is the heartbeat of your business. And this is the way, you can make a profit because you don’t have to spend a lot of money on paid promotion. Here comes SEO! 

Let’s learn how!

Think about it, you've set up a perfect e-commerce website, offering top-notch products, but, your potential customers cannot find you on the Google search. What will happen? Nothing will happen, you won’t sell products. 

So what do you need to do? You need to rank your e-commerce site on the first page of Google. Now the question is how do you do that? 

This is where SEO comes in. It helps you boost visibility, attract organic traffic, build trust, and stay ahead of your competition.  

Hope you have got the essence of SEO, yet, let’s get to the bottom of e-commerce success and explore the five compelling reasons why your online store desperately needs an excellent SEO score. 

What is SEO for E-commerce? 

SEO stands for Search Engine Optimization, and it is a way of fine-tuning your website so that search engines, like Google, can easily understand, appreciate, and recommend it to users. 

In simple words, SEO is like a map that ensures search engines uncover and display your pages to users seeking relevant information. For any business websites SEO is very important. But, when it comes to e-commerce websites, SEO is a must, because, e-commerce websites are like a maze due to their countless page numbers. 

For e-commerce businesses, SEO experts can strategically blend keywords, quality content, and technical optimisation, to elevate your website's ranking in search results. 

Visibility and search ranking are not the only concerns of SEO, it is also about creating a seamless user experience, making your site a go-to destination. 

Hope you get it now. But if you are still confused, the latter part of this blog will make it clear for you. 

Let’s dive into the 5 reasons why e-commerce websites should have good SEO scores. 

5 Reasons Why E-Commerce Websites Have Good SEO

To be frank, there are countless reasons why e-commerce websites should have good SEO, but in this blog, we are just going to discuss the 5 most compelling reasons. Let’s get to the point. 

1. Increased Online Visibility and Traffic 

Search visibility is one of the 5 reasons why SEO is important for e-commerce websites. A few decades ago, shops used to hang signboards, so that people could understand what they were selling. Around the world, signboards are still found in every shop. 

But think you have an e-commerce business; how will you hang signboards? No options, right? 

For e-commerce and other online businesses, search engines work like a signboard, online. But to be on the search engine's first page you need SEO. 

When your SEO is strong, your website has an increased online visibility. The more visible you are on search engines; the more customers stumble upon your products without you having to wave flashy ads in their faces. 

With good SEO, you don't have to spend a lot of money on ads all the time. With a solid SEO score, your website naturally climbs the search rankings, drawing in organic traffic. And that's the real magic of a high SEO score – making your online space the go-to spot without burning a hole in your pocket.

2. Higher Conversion Rates

Did you know that 81% of people research online before buying a product? In this scenario, what do you need to do? Well, you need to have great search visibility on search engines. 

Ask why? 

When your website shows up at the top of search results, people are more likely to trust it. 

Let's say, you're looking for something online, and the first result seems legit. You'd probably buy from that site, right? That's what happens when your SEO game is strong—more trust, more conversions.

So, the trick is to be the trustworthy site people find first. When users believe your site is reliable, they're way more inclined to hit that "Buy Now" button. 

In short, good SEO isn't just about rankings; it's about gaining trust. The more trust you build, the more likely people are to make a purchase and become your loyal customers. 

3. Targeted Audience Reach

Precise audience targeting is one of the 5 reasons why E-commerce websites should have strategic and strong SEO. You might be thinking how? 

Well, with SEO, you can tweak your website to match the exact words people type when looking for stuff you sell. With strategic page content optimization, you can tell Google or any other search engine that you have the product that customers are looking for.  

For example, someone types in “winter clothing on Sale”, and your e-commerce site pops up, because you have done your SEO well for this keyword or related keywords. They are searching because they need those products. So, instead of waving to random passersby, you're getting noticed by the people who are already curious about what you offer.

When your site shows up in the search results for their exact queries, your site is pulling in potential customers not just visitors. And that's the beauty of targeting your audience with SEO—it's all about getting in front of the right people at the right time, making those clicks more likely to turn into sales.

4. Cost-Effective Marketing

Another important point to note among the 5 reasons why E-commerce websites should have better SEO is its cost-effectiveness. SEO is the most cost-effective yet most effective marketing method every e-commerce should adopt. 

Let us guess, currently, you have been spending thousands of dollars on paid ads, but when you stop the ads your sale goes down. In this situation, solid SEO saves the day.  Why is that? 

Well, paid ads can get the job done, but they're like renting attention. You stop paying, and the spotlight fades. On the other hand, if you invest in SEO and rank on Google’s top pages, you keep getting targeted audiences all year round who are looking for your products.

With strategic SEO practices, once your website climbs the SEO ranks, you're in the spotlight organically. Therefore, we consider SEO as the most cost-effective marketing for online businesses like e-commerce websites. 

5. Adaptability to Consumer Behavior

Last but not least, adaptability to consumer behaviour is one of the 5 reasons why an e-commerce website should have a strong SEO. 

Consumer habits are changing day by day. It is so consistent that it is really tough to stay relevant all the time. But guess what? A data-driven SEO strategy is a way to stay relevant to changing consumer behaviour. What do we mean by that? 

Well, we are talking about how people search online is changing. Besides, search engine algorithms are changing consistently. In that case, SEO is the instructor that helps your e-commerce adapt to the new changes in both search engines and visitor behaviour.

With a solid SEO strategy, we can keep websites in sync with these changes. It is the best way to stay updated with the trends and search engine rules. Moreover, SEO is the only way to stay relevant, catching the attention of search engines and the people you want as customers.

In short, among the 5 reasons why an e-commerce website should have a good SEO score, are online visibility, attracting targeted traffic, building trust with potential customers, maintaining cost-effectiveness in marketing, and adapting to evolving consumer behaviour. Since organic traffic is the best way to increase your sales and build trust, SEO is the way to bring that organic traffic to your e-commerce website. 

If you are looking for a strategic SEO partner or an SEO-friendly e-commerce system, Techtsy is the right place to start. Let us help you.