From black-and-white advertisements in newspapers to keyword analysis on search engines. The world of marketing has been constantly evolving since its inception. The communication sector continues to transform itself and over time adapts to the new needs of the market and consumers. And, if you want to keep up with the market changes you need to follow digital marketing trends.

In this changing landscape, companies can no longer rely solely on their instincts. To obtain a successful digital strategy and stand out from competitors, you need to follow the current trends.

But what does the future hold for us? How to prepare for the next challenges? In this article, we, take you to discover the 2023 digital marketing trends!

Marketing Will Land on Instant Messaging Apps

Real-time messaging platforms have revolutionized the way we communicate (and not only) in a short time. And it is Convenient, practical, and, used by 40%. In the next few years, they could also become a powerful commercial means.

In the age of "do it now", marketing strategies on messaging apps are growing. And the platforms are becoming more and more business-friendly. Digital marketing will use applications such as WhatsApp or Facebook Messenger to contact and assist its customers. Besides people will also use it to propose personalized campaigns.

The advantages? People will read messages faster which will guarantee a high open rate.

There Will Be More And More Video Content

With the progressive decrease of the online attention span, in 2023 it will be essential to find a way to entertain and engage users. For this reason, videos will become the daily bread for those who do digital marketing.

In particular, two completely different ways of making videos will gain in popularity:

Short videos - From TikTok to Instagram reels, short videos are a winning strategy for grabbing users' attention right away. These provide targeted information in a short time. And they are perfect for social platforms where the attention span is even lower (according to Facebook research it would be only 2 seconds!).

Live Streaming - Live video is a great way to build loyalty with your audience. In fact, customers watch live streams three times longer than traditional videos. The reason for this high rate of involvement is the so-called “FOMO” (Fear Of Missing Out). Digital marketers are increasingly using this strategy to engage viewers. So it gives us a sense of "if you don't watch it when it happens, you'll lose it forever".

So video content is one of the most important digital marketing trends you must follow for an effective campaign.

Influencer Marketing Takes a Place Among Digital Marketing Trends

Word of mouth has always been one of the best marketing strategies. Your propensity to try a product or service increases if it is recommended by someone popular.

Influencer marketing is based on this very concept. It involves a collaboration between a brand and a person with a large online following. Marketers are using this form of digital marketing more extensively for years to build trust and increase brand awareness online.

According to a 2019 study by Social Public, 93% of marketers said they have used influencer marketing as part of their overall marketing strategy.

In 2023, more and more brands will follow this trend to build long-term collaborations with influencers.

The Video Game Industry Will Be a Great Alternative to Advertising

Perhaps not everyone knows that the video game market exceeds that of cinema and music. Since 2020, this sector has skyrocketed. And, according to the Mordor Intelligence report, by 2027 it will reach a profit of 339 billion dollars.

Part of these revenues come from all-in-game advertising. And it is an innovative and engaging method that embeds messages and advertising campaigns within video games. Moreover, it helps directly reach audiences where they are most engaged and active.

For example, advertisements may be placed on banners within mobile games as a way to receive a reward or clue. In PC or console video games, however, billboards or product placements are placed within the virtual world itself.

Artificial Intelligence Will Become the Ideal Digital Marketing Trend

People are using artificial intelligence on a large scale in digital marketing. It is helping to write text content, create images, or create chatbots. Besides, it is also helping in conversational interfaces based on voice technology. In the coming years, as technology progresses, Artificial Intelligence (AI) will increasingly simplify the way we do digital marketing.

Machine learning, for example, is a type of artificial intelligence that allows you to predict outcomes and draw conclusions by analyzing large amounts of data. You can apply this to different functions such as:

•  Analyze market trends
• Optimize the use and accessibility of a site
• Identify changes in competitor behavior
• Estimate the potential demand for products or services
• Improve ad targeting.

With the help of this software, companies will be able to better understand their target audience and make customized campaigns. Thanks to AI, it will no longer be necessary to spend hours analyzing data or performing repetitive tasks:  time and energy will be dedicated to developing original creative content to stand out online.

Is your business ready for the future of digital marketing?

As you have seen, the 2023 digital marketing trends focus on technology and innovative content to intercept the target audience and conquer it with memorable experiences. With increasingly fierce competition, companies will have to think of alternative and outside-the-box ways to get noticed.

In site, we develop digital marketing and communication strategies tailored to help you achieve your business objectives, through the selection of the most suitable channels and the creation of unique and engaging communication campaigns.

Is your business gearing up to make the most of upcoming trends? Let Techtsy help you with A-Z digital marketing.