As we know, the world has come a very long way and technological advancement has taken the world to a new level. However, it’s really quite challenging for startups to find their position in the market and build a customer base.

However, there are several ways that can build a strong brand image for your startup, and, a good website is one of them. But what we say, it is not just a website, it is a responsive website that can build a strong image.

Currently, a considerable number of consumers are using the internet through multiple devices, and the application of responsive website designing (RWD) is now crucial for any organization planning to target consumers successfully.

This is how responsive web design supports startups and why it is essential to thrive in the digital environment here. Let’s dig deeper!

What is Responsive Web Design?

Now it is time to understand what responsive web design is.

Well in simple words, it is a methodology that affects web development in a way that the website is accessible and well formatted on the different devices found in use in the current world such as desktops, Tablets, and Smartphones among others.

This design technique is based on the use of fluid grids, images, and media queries in the arrangement of the layout and content of the site in conformity with screen size and resolution.

If we want to make it even simpler, responsive web design is a design method that works perfectly on different screen sizes without breaking the layout.

Now let's check out some facts about some of the important facts about responsive web design.

5 Important Facts About Responsive Web Design

Here are five important facts about responsive web design:

1. Responsive web design literally takes the website to the next device level to ensure that website has the best appearance possible on the device be it a desktop, smartphone or tablet.

2. It is friendly to the end-users since it provides a coherent interface and, therefore, reduces the amount of zooming and scrolling performed.

3. Responsive design boosts SEO in the sense that it presents optimal URLs and the same HTML for evaluation by search engines.

4. It lowers the cost of developing and maintaining for the same reasons that it has a single code, which adapts to the form of the device.

5. Responsive website design helps in increasing the load speed because the contents and images are formatted to fit different devices, thereby increasing the visitors’ engagement and the search engine results ranking.

Why the Responsive Web Design is Critical for Startups

Now that we know a bit about responsive web design, we can move on to a detailed understanding and learn why it is critical for startups. Let’s not waste any more time and jump right into it.

1. Enhanced User Experience

No matter what user experience is the top priority for every website and this is where responsive web design shines.  

Usability must be a priority: it is the only way to maintain an audience’s attention and get them to delve deeper into the site.

Responsive web design makes your site display properly across all devices and makes the experience to be good and enhanced. This makes users satisfied, making it possible to engage many visitors that come to your site and increase their time on site before abandoning and leaving as bounce rates.

2. Improved Search Engine Rankings

Google and other search engine–friendly use mobile-optimized websites in their ranking algorithm.

Since most of the internet searches are done from mobile devices, it is important to optimize website for mobile devices- also known as having a responsive website for SEO.

By using the responsive design technique, companies increase their chances of ranking the site high in search engine results and attracting organic traffic.

3. Cost Efficiency

Having two different versions of a site – one for PCs and the other for computers and other electronic devices – can be expensive and feasible.

Responsive web design makes multiple sites unnecessary by attaining the approach of adapting a single site.

This method is less expensive which placed the cost of development and maintenance in consideration by the start-ups so that they could tap other important factors in their enterprises.

4. Faster Loading Times

Hence, page speed is an essential component of user experience as well as SEO on all websites.

For as much as it has to do with resizing, there are usually tends to be faster loading time since images and content are optimized for the various devices that are accessed through a website.

A fast-loading site, as with every aspect of a Web site, helps decrease the bounce rates and increase visitation, which is an utmost crucial factor for start-up Websites so that they can make a first impression on strangers.

5. Greater Reach and Accessibility

Responsive web design is proposed to guarantee delivery of content to the users irrespective of the gadgets they use.

Such a wide coverage is beneficial for startups as it helps to attract a large number of clients and take a share of the market.

With regards to continuity, you can approach consumers through multiple channels in which the engagement is similar across those channels, which can help capture their attention.

6. Future-Proofing Your Website

The essence of the digital environment is inherent in the constant change in devices and screen media that are produced and introduced into the market in the shortest intervals.

Responsive web design enables business organizations to make their websites adaptable to other technologies and gadgets in the future.

These adjustments mean that startup firms are able to remain relevant even as the digital environment evolves, thus keeping the element of competition well in check.

7. Enhanced Analytics and Insights

A single but responsive site makes it easier to monitor and analyze the behavior of the users.

Having one site allows grouping all the data from the different devices into one place and get a better idea of how people engage with your content.

Such knowledge can assist to optimize the marketing processes and take proper steps according to the result of the business’s performance analysis.

8. Stronger Brand Consistency

When it comes to building brand awareness it is of paramount importance to be as consistent as possible.

Responsive web design aims at making sure that the branding and the communication of your website do not change whatever the user is accessing it with.

This consistency in images is good for the entrepreneur or business as it is easy to remember when people are exposed to the image over and over again this will help strengthen the brand image and values of the startup.

How To Implement Responsive Web Design

Almost all entrepreneurs starting up, whether first-time or serial, do get this wrong and this guide is to help anyone who is an entrepreneur with his/ her business.

1. Prioritize Mobile-First Design: This is a good approach to follow because the targeted devices are mobile, so one should have a mobile-first approach as the base, and then adapt the design for a larger screen. It helps your site to cover the basic uses that visitors make to your site most frequently as well as presents a stable frame for expanding.

2. Use Flexible Grids and Layouts: Utilize the use of fluid grids, this way the content that will be displayed will fit well in any screen size of the device that is in use.

3. Optimize Images and Media: All images should be made to be webpage size, which means they should be as large as the device’s screen allows, depending on screen resolution. Some of the guidelines to be adopted in the process included; Use of media queries to control the size as well as the means through which the media content can be processed for display in the devices.

4. Test Across Devices: It helps double-check the usability of a website when that website is tested across multiple devices and across multiple screen sizes.

5. Leverage Web Development Tools: Use of tools and frameworks including Responsive Web Design (RWD) including Bootstrap and Foundation to make the task easier and achieve the aim and objective.

6. Monitor and Adapt: Always perform user tracking and keep evaluating the site performance. You can employ analysis and work out problem areas to focus on and adjust your design as a result.

Responsive web design is therefore one of the cornerstones in creating an effective online strategy when it comes to startups. Hence, when optimizing for the mobile web, it is crucial to make sure that the same level of usability is achieved as on the desktop, which in turn leads to increasing engagement and, thus, revenues, improving your website’s ranking, and adapting for the future.

When one is in the process of running a business, particularly a startup, he or she should ensure that he or she deploys responsive web design since it is effective in the current world we inhabit.

Struggling to find the right web design agency for designing an effective responsive website for your business? Don’t worry Techtsy is here to help you. Contact us for more details about how we can help you turn your idea into a reality.