Today, there is a huge proliferation of digital products for both large and small businesses. Most businesses use mobile apps and websites with the aim of attracting customers to increase sales. But if you cannot provide a better customer journey, you won’t be able to do it in the modern world. Here comes UI/UX design. In this blog, we are going to discuss the importance of UI/UX for your apps and website.

More than ever, companies aim to make a great impression from the first meeting with the customer. In the digital world, the first impression happens through a mobile app or website. And this is why creating a positive experience for your customer while they are browsing your website or company app is essential.

But what If your website or app is not engaging enough? What if you cannot easily navigate your customers to their next action? It will definitely ruin that important first impression for sure.  

So, keeping that in mind, today's business strategies need to be oriented toward building the browsing experience with a good user interface. Ease of browsing, easy navigation, and customer satisfaction touchpoints of a better UI/UX design strategy.

However, the question remains, how important is UI/UX for your mobile app and website? Well, let’s get to the points in detail. But before that let’s learn what UI/UX design is.

What is UI/UX Design?

UI stands for user interface and UX stands for user experience. UI design stands for the human-first approach to the aesthetic experience of a user while UX stands for a full experience of a user from start to end.  

UI/UX together stands for all aspects of the end user's interaction with the company, its products, and its services. The goal of user experience is to find the synergy between business goals and user needs. Simply put, it's all about how your users feel while using your application, or website.

Remember that, the whole presentation of your digital product is connected to your user’s preferences, perceptions, emotions, feelings, and much more! So, a positive, engaging, and navigable UI/UX design is very important. It helps improve the usability, accessibility, and pleasure of interacting with your website or app.

Though both UI and UX serve a similar purpose, they have different roles in the design approach, and it is important to know.

What are the Differences Between UI And UX?

A lot of people think that they are the same thing. But in reality, they are quite different.

• One of their major differences accounts for functionality. While UI focuses on how the interface looks, UX focuses on how the interface works. UX is more of a process to build the app or the website, while UI is an end result.
• When it comes to products, UI only accounts for the digital product while UX stands for both physical and digital.
• UI predominantly focuses on visual touchpoints that allow users to engage and interact with the website or app. But UX is about the full experience of the end users.
•   In terms of process, UI design takes typography, color palettes, buttons, animations, and graphics into consideration. On the other hand, UX design encounters the structural aspects of the pain points of the users along their customer journey.  
• UI design helps engage users with aesthetics while UX results in effectiveness

Hope this difference breakdown helps you understand the major differences. And I hope you also understand that both are important for the website and apps. Now it is time to get down to the main topic – the importance of UI/UX for your mobile app.

Importance of UI/UX for Your App and Website

Making your website or app user-friendly is a very important thing in digital product development. And here comes UI/UX design which particularly focuses on the whole user journey.

There are several reasons why UI/UX is important for your app and website. But we are going to discuss a few of the most important. Let’s dig deep.  

UI/UX Design Helps Increasing Conversion Rate

Which e-Commerce site is your favorite? Or how do you choose to purchase something from a company operating online?

Well, I guess you prefer a website that is easy to use and provides a custom experience. Let me explain!

There are many e-Commerce or company websites that sell the same product. But do you buy from them all? I am sure you don’t. But what is it that leads to choosing one product over another or one website over another?

Let me tell you, customers choose to purchase something from a website depending on the interface. They are more tend to purchase something from websites with a simple, visually appealing, and effective user experience. And it is what consequently determines the purchase of a product.

It means, a website’s user interface and experience increase conversion rate. Besides, the more your website or app attracts traffic, the more you increase the conversion rate.

So, the UI/UX of your website and the app has the power to boost your conversion rate. And what more can be important than higher conversion? I guess there is nothing.  

Better UI/UX Design Lower Support Cost

Have you ever calculated how much it cost every month for customer support? It must be a big amount. What if you could cut down the cost and increase your profit margins? Wouldn’t that be great?

Well, having the right user interface with a great user experience designed for your website and app makes it easier for your visitors to get all the information about your product or services, right from your website or mobile app.

If your users get all their questions answered on the product page, you won’t need a big support team. and will reduce the customer support cost significantly.

Better UI/UX Means Better Ranking on Search Engines

Having a website has the huge benefit of appearing in the search result of search engines like Google, and Bing. And a better UI/UX design significantly contributes to search rankings and overall, SEO scores.

The ultimate goal of a search engine is to provide users with relevant information quickly and conveniently. But you need to know that every page or website does not have the same potential to rank on search results.

For example, among Google’s ranking factors, user-friendliness has a higher significance. And user-friendliness comes with a good user interface and user experience design.

There are also various factors that a search engine like Google takes into consideration to track user engagement. And depending on their website vitals, the algorithm keeps a better-designed website ahead of the ranking competition. So, we can easily say that user experience design has a direct and powerful impact.

A Great UI/UX Design Increase Brand Loyalty

It becomes easy to understand the importance of UI/UX for your website and app when you want to create a loyal customer base. Because without a better UI/UX, you will never be able to build that brand loyalty.

Brand loyalty is a tendency among consumers which convince them repeatedly purchase the same brand of products. In this situation, consumers fall in love with the brand and don’t want to purchase anything from their competitors.

In the modern world, building brand loyalty is at the heart of any business. And without it, your business won’t reach the expected peak of success. In this case, an engaging user interface with a smooth user experience not only impresses users at first sight but keeps them in a long-lasting relationship.

So we must say, user-centric UI/UX for your website and the app is the key to user retention and maintaining brand loyalty.

This is why we recommend having a better UI/UX for your website and app. Hope you understand the importance of UI/UX for your website and app. If you need help you can contact our UI/UX team. We can build your website or App’s UI/UX for higher engagement, conversion rate, and brand loyalty.