It's not enough to be present by creating a website or opening social profiles, it's the digital marketing strategies that make the difference and determine success or failure.

In the past, there was only traditional marketing, the one that used classic communication channels. However, today we talk about digital marketing, also called digital marketing.

Planning a digital marketing strategy is not easy, we are talking about a demanding activity that requires constant updating, versatility, and dynamism.

We need to keep up with the continuous digital changes and new promotional tools and market evolutions.

Digital marketing professionals spend a lot of time and budget studying the best digital marketing strategy. And it is a necessary condition for obtaining all the information. Besides it also helps make data useful for not making mistakes or launching an ineffective promotional strategy.

So if you want to set up your digital strategy correctly, you need to plan all the phases of the communication process. It is a similar process to those of traditional marketing: market analysis, the study of the business segment, and of the reference target, and of the UVP (unique value proposition ).

Before finding out how to set up digital marketing strategies, let's see what digital marketing is.

Digital Marketing: What is it?

Digital marketing is the set of digital activities and tools used for promotion on the internet. It aims to make a brand, product, or service known, attracting the interest of new customers, increasing conversions, and generating profits.

The digital channels used in an online promotion strategy are manifold. It typically includes websites, e-commerce, software, online management, social media profiles, third-party web channels, and other tools and activities that we will see later.

Unlike traditional marketing, the strong point of web marketing is the ability to monitor the strategy and measure the results. This allows you to optimize the choices and actions taken and maximize earnings.

Digital Marketing Strategy: What is it about?

What is digital marketing strategy? We can define it as the process of developing a series of actions, techniques, and decisions, over the medium and long term, necessary to increase a company's online presence.

The digital marketing plan includes phases that are used to develop the strategy to be applied to achieve one or more objectives.

This strategy supports business growth and development which is implemented by taking into account the characteristics of the company. Furthermore, we also take the points that differentiate it from the competition in the market into account.

Hence, the digital marketing strategy builds the company's online presence and underpins the entire corporate business.

Why is it important to have a digital marketing strategy?

Any brand, company, or professional has the goal of generating a sale. Whether it's a product or a service, reaching the target at the right time is important.

Your ideal customer is online and needs to find you, but they can't because they don't know you're there.

The digital marketing strategy helps you create your online presence on the ideal customer’s channels. And it also lets you find them when they need to be satisfied.

You can reach your target, in any geographical area, and interact in the moment of maximum attention.

A digital marketing strategy offers the possibility of monitoring and tracking user behavior and then analyzing it, all in real-time.

The data and information collected to allow you to improve your actions and make better-performing strategic choices.

Among other advantages:

• Lower costs than traditional marketing
• Higher conversion rate
• Ability to segment the target and differentiate promotional strategies
• Maximize ROI

However, you need to know that digital marketing doesn't necessarily have to exclude traditional marketing and that both can be part of a wider promotional strategy for your business.

Best Digital Marketing Strategies

Now that you know what digital marketing is, let's learn why is it important. Besides, let's also learn, where to start to set up an effective one, let's see which ones are the best.

Keep in mind that you don't necessarily have to use them all. Our advice is to carry out tests and then understand which ones work best for your business. This way you will save time, resources, and budget and you will be able to maximize your ROI.

SEO Strategy

A very common mistake some companies make is to create a digital marketing strategy by excluding their website.

The latter is the space that tells who you are and what you do and it is the point where users will converge to get in touch with your company.

Having a company website is not enough. Users need to find it and this is where SEO (Search Engine Optimization) comes into play. It is the optimization techniques that aim to increase the visibility of a site by improving its positioning within search engines.

According to statistical data, about 40% of clicks occur on the first result on the first page of Google. And only 7.19% of users click from the second page. 

What does this mean? You will have to invest in an effective SEO strategy to try to appear in the first positions.

What can you do? Write SEO-optimized content, carry out keyword research to identify the keywords of interest to focus on, offer quality content to overcome the competition, work on link building and use SEO tools such as SemRush and SEOZoom.

Social Media Marketing

It is not enough to update social pages with standardized content to achieve growth objectives. Also, for social media marketing, it is important to analyze and plan.

How does it work? A marketing strategy is created that takes advantage of the characteristics and peculiarities of each social network to create value, expand brand awareness, improve web reputation, and establish and maintain relationships with customers and new potential.

To obtain advantages from social networks it is necessary to identify the appropriate language with which to convey the company's values ??and to do storytelling.

Being able to stand out can be difficult, to set up your SMM strategy study the market and the sector, analyze the competition, define your objectives, identify which social channels are best suited to convey your company's messages, identify the tone of voice, create an editorial plan, produce content, monitor results and enhance customer care.

Email marketing

Advertising messages are sent via newsletters and emails using the contacts left by customers. The acquisition of contacts can take place through lead generation, or by inserting a newsletter subscription form on your company website.

E-mail marketing is used to send commercial offers, even personalized and exclusive, with the aim of retaining customers and finding new ones, converting contacts from leads to customers ready to buy.

Content marketing

It is one of the most used digital marketing strategies by companies to promote themselves, after all, if you think about it, everything on the web is content.

Content marketing means writing quality content that is interesting for the target audience, the purpose of which is to bring traffic to a site, generate lead generation and acquire new customers.

Content marketing is basically the foundation of all the other strategies I've told you about so far.

Indeed, creating content that converts is essential for SEO, ADV campaigns, social media marketing, email marketing, and also for other activities such as lead generation.

The definition of content marketing is very clear:

"Marketing technique focused on the production and distribution of quality content, relevant and capable of generating value to attract the interest of the target, acquire leads and engage the audience, with the aim of accompanying customers towards a profitable conversion".

Do you need content for your digital marketing strategies? Discover my content marketing service.

Other digital marketing strategies you can consider are affiliate marketing and influencer marketing.

The first allows you to have others sponsor your product or service in exchange for a commission, the second, however, consists in entrusting the promotion to a person considered particularly influential (influencer or micro-influencer) by the target audience in your sector.

If you are thinking about building your strategy, Techtsy can help. We have the best team in place to make an effective digital marketing strategy.