01 Introduction

Brand Identity

02 Description

Techtsy’s design team did this project with the aim to create a comprehensive and visually cohesive brand identity for the company. The purpose of the project was to develop a strong brand image that effectively communicates the company's values, personality, and offerings to its target audience. This project will establish a memorable and recognizable brand presence across various touchpoints through strategic design elements and consistent brand guidelines.

Project Goals:

To Define the Brand Essence: We started the project by conducting a thorough analysis of the company's mission, vision, values, and target audience. By understanding the brand’s core essence, we developed a brand identity that resonates with its intended audience and sets it apart from competitors.

To Develop a Visual Identity System: In this project, our design team developed a visual identity system that encompasses color palettes, typography, imagery style, and graphic elements. This system will provide guidelines for maintaining a cohesive brand image across all marketing materials, both online and offline.

Brand Collateral: This project also involved designing various brand collateral, including business cards, letterheads, envelopes, and other stationery items. We have integrated the brand’s image into all the collaterals that reflect the company’s vision and create a professional and cohesive visual impression in both internal and external communications.

Project Deliverables:

Brand Strategy Document: As part of the project we have prepared a detailed document outlining the brand strategy, target audience, and key messaging.

Visual Identity System: We have also prepared a set of design elements including color palettes, typography choices, and graphic styles.

Brand Collateral: Custom-designed business cards, letterheads, envelopes, and other stationery items.

Brand Guidelines: A comprehensive guide detailing the proper usage of the brand elements and maintaining consistency.